Reliable and sustainable operations and a clear strategy make up the foundation for being a force for good. It is important to keep abreast of and respond to constant changes in the operating environment and therefore we constantly strive to improve our strategy.
Íslandsbanki places strong emphasis on employees' active participation in the strategy formulation. The Bank holds an annual strategy summit, where themes for the year and prospects for the future are reviewed, and the strategy is fine-tuned to ensure that employees know and understand how the Bank intends to achieve its ambitions.
Íslandsbanki's values form the foundation of the Bank´s culture and strategy. They guide decisions, influence behavior and support solid and sustainable operations.
Íslandsbanki's purpose is to empower our customers to be a force for good in Icelandic society and create value for the future in a sustainable way – for our customers, shareholders, and employees, and for society as a whole.
In the Bank´s strategy there is a particular emphasis on the financial health of its customers. We will make every effort to strengthen it, through both educational efforts and product offerings.
The Bank's strategic themes focus on promoting customers' financial health and creating value for the future by providing outstanding service.
We want to provide our customers with outstanding personalised service that strengthens their financial health, creates trust, and builds valuable long-term relationships. We put primary emphasis on identifying and understanding the needs of different customers so that we can meet their needs and enhance their banking experience. We offer secure, user-friendly digital financial solutions for all day-to-day banking needs and are always available when our customers need more complex service.
We use data, digital processes, and artificial intelligence to tailor our services to customers' needs. By being data-driven, we ensure efficacy, as data and analysis are the cornerstone of good decision-making.
We are continuously seeking growth opportunities, with profitability as a guiding principle. Progressiveness and innovation are in the foreground, with emphasis on further development and projects that have a positive impact on our customers, shareholders, and employees, and on society as a whole. We optimise our use of capital and thereby ensure efficiency in the Bank's operations.
We want Íslandsbanki to be a desirable workplace for growth. Together we form an outstanding, cohesive team and an encouraging work environment that ignites creativity and fosters success. We work together as a single solutions-driven team.
