Íslandsbanki´s strategy

Moving Iceland forward by empowering our customers to succeed.

From strategy pyramid to strategy house


The Bank’s new strategy replaces the pyramid with a strategy house. The Bank’s new collective purpose has now been defined as “moving Iceland forward by empowering our customers to succeed.”

New corporate values have been selected, which form the core of the Bank’s culture and shape employees’ conduct and attitudes:

  • passion
  • professionalism
  • collaboration

On the Bank’s strategic summit in March 2019, employees voted to retain the same vision for Íslandsbanki — to be #1 for service —this is the vision that guides employees in their daily work.