This spring Íslandsbanki will cease giving plastic gifts to children and teenagers. This is done to reduce pollution and waste and is a part of the bank's implementation of four of the United Nations sustainable development goals. The goals, which are now part of the bank's strategy, are: climate action, gender equality, quality education and innovation. A new and environmentally friendly piggy bank will replace the current plastic one shortly as the banks mascot, Georg, returns to his roots of an environmental focus.
Instead of plastic gift items a wide variety of events and digital experiences will be on offer for young people. The Georg educational app has been very popular in Iceland and will continued to be developed and more videos with the character and his friends will be made available online. The event series The Kid's Bank will continue at our branch in Kópavogur, with entertainment from magicians, rappers, actors, puppets and more.
Íslandsbanki's employees have worked on the implementation of the new strategy and how they can adopt them in their daily jobs.
Edda Hermannsdóttir, director of marketing and communications
"Environmental awareness is steadily increasing in Iceland, not least when it comes to the use of plastics. We currently have a stock of tens of thousands of gift items, of which most are made of plastic. This decision is a sign of the times and the role businesses play in environmental matters. We are proud of the implementation of the UN goals as part of our daily business. As Íslandsbanki is among the largest companies in Iceland we want to use that influence for good. "